Wheelhouse Marketing & PR and Pernod Ricard Texas Division Partner to Produce and Distribute Surgical Masks

Wheelhouse Marketing & PR and Pernod Ricard Texas Division Partner to Produce and Distribute Surgical Masks

The Focus is Smaller Texas Areas and Health Facilities in Need

Wheelhouse Marketing & PR, a Mass Luminosity Company, based in Fort Worth, TX, announces it has teamed up with client Pernod Ricard Texas Division, to utilize stored unused promotional t-shirts from past campaigns for the creation of surgical style masks. The idea came into fruition after the realization that health facilities were in short supply, especially those in small markets, so both companies wanted to repurpose this inventory of unused material.

Wheelhouse team members have taken on the challenge to create hundreds of masks to serve the outlying, smaller community hospitals, as they have yet to see re-supply. “In the smaller markets, the wait time for supplies is much longer and we want to help relieve this as much as possible,” stated Wheelhouse Executive Vice President of Operations, Kell Curtis.

“We are so lucky to have an incredible group of creative designers on our team that were willing to jump in and get to sewing,” states Mass Luminosity CMO, Julie Curtis. “While all eyes are on some of the bigger cities, we have heard the cry of smaller, outlying hospitals and nursing homes that are desperate to get their hands-on PPE items. We are grateful to our partners Pernod Ricard Texas Team for donating brand new materials to get production moving so swiftly.”

First round of supplies was delivered this week, and the Wheelhouse Team will continue on until the need is met, and caretakers and first responders receive items they need to safely continue to serve their communities.

Read the full Press Release here